• youBelong Staff

youBelong Cash is now Purple

A mobile bank with no hidden fees built for everyone

At youBelong, we're on a mission to make the internet more inclusive for everyone. We've been working towards this goal by building technology for people with differing abilities.

With youBelong Cash, our focus was on financial literacy and independence for people with disabilities. But why should we stop there? We realized that we could fulfill our bigger vision of building the most inclusive banking experience ever. Not just for people with special needs, but for everyone. The result is youBelong Cash being spun out as an independent project under the youBelong brand which we now call Purple!

Purple Bank Logo

So why name it Purple? Not only is purple the brand color for youBelong, but the color represents wealth, creativity and independence. It's our goal to bring fee free banking to the masses.

There are an estimated 55 million people who are unbanked in the United States. With Purple, we can continue to further our mission while providing even more people with the tools needed for a brighter financial future. We're really excited for the road ahead. Are you ready to #BankWithPurple?

- Team youBelong

Purple Visa Debit Card and Purple Bank App

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